The international exhibition that allows you to access the global market of Visual Communication

Viscom Italia is an unmissable destination for all visual communications professionals that will have the chance to truly touch market novelties and savour new visual languages.

A trade show, with an international dimension that will put you directly in touch with the key players in the market, and will  offer you  the most diverse  materials, applications and technology for any area from sign & sign making, screen printing, engraving, digital printing on fabric, to industrial production, through interior decoration, promotional gifts,  and much more.

An exciting itinerary will take industry professionals to explore the latest generation business development tools for graphics/advertising, furniture/interior design, fashion/textile,retail and brand industry.

This year you will be able to broaden your business horizons by discovering all the news in the field of industrial printing during the Inprint Milan, the event to be held within Viscom Italia.

Take inspiration from the countless interactive events that will enable you to try and test state-of-the art customisation techniques to clearly communicate your product, enrich and expand your own creativity adding unexpected value to your projects, and finally learn about the latest on visual communication trends to successfully develop solutions for your business needs.

Useful Info


Children up to 10 years of age may not enter the exhibition. From 11 till 17 years of age you may enter only if accompanied by an adult.

Consult the Fieramilano website to find out about all services and routes specifically equipped for people with disabilities.

Small, medium and large animals are not allowed at the event

Where we are

Pad. 8-12, Fiera Milano, Rho (MI)
Strada Statale del Sempione, 28
20017 Rho (MI)

Access to Exhibition center:

Porta Est (metropolitana MM1/stazione ferroviaria)
Porta Sud TIM

Thursday 13 ottobre -  10.00 - 18.00
Friday 14 ottobre  - 10.00 - 18.00
Saturday  15 ottobre -  10.00 - 18.00

How to get at the show

Fiera Milano can be reached by Metro Line One (MM1): Rho-Fiera terminal with entrance from Porta Est.

For information, timetables and travel tickets:

The exhibition center of Rho Fiera can be reached with:

Passante Ferroviario, linee S5 e S6

A shuttle bus service connects Rho railway station to Rho-Fiera Milano railway station (stop on the north square).

You can book a taxi by calling one of the following telephone numbers:

+39 02 8585, +39 02 6969, +39 02 4040, +39 02 4000, +39 02 5353

LINATE airport
Bus n, 73 and X73 towards Piazza San Babila, terminus San Babila and red line subway to Rho-Fiera Milano.

Malpensa Express train direction Milano Centrale - Milano Porta Garibaldi stop, then take suburban lines S5 or S6.

Malpensa Express train to Milano Cadorna station and transfer by underground red line to Rho Fiera Milano.

During the days of the event direct transport by bus: Orio Shuttle from Orio al Serio Arrivals area, platform 1.
Orio Bus Express da Orio al Serio zona arrivi, pensilina 3/4.

From the A7-Genoa, A1 Bologna and A4-Turin motorways: ring road west north, exit Fiera Milano.
From the A4-Venice motorway: exit Pero-Fiera Milano.
From the A8-Varese and A9-Como motorways: from the Milan North Barrier direction A4-Venice and exit Fiera Milano.
From Milan: A8 motorway towards Varese-Como, exit Fiera Milano; A4 motorway towards Turin, exit Pero-Fiera Milano

Since 25 February 2019, Area B has entered into force, prohibiting access to the city to certain vehicles.


From January 16, 2012 new and restrictive rules are in force to enter by car in the center of Milan (Area C - Ztl Circle of Bastions).

The “new normal” at Viscom Italia

Covid-19 prevention and control guidelines
To let us safely organise the 33rd edition of Viscom Italia, it is mandatory that all
exhibitors and visitors comply with the following rules and regulations in order
to prevent and contain the spread of Covid-19 virus.

Discover the Protocol of Fiera Milano for the containment of the spread of the new coronavirus which illustrates the methods for the safe conduct of trade fairs, in full compliance with the health rules and protocols issued at national level.

We managed to set up a safety protocol that comply with all the current regulations in order to organize the 33rd edition of VISCOM ITALIA.
We will update our protocol oaccording with the updates of the government bodies responsible.
Download the Global Health & Safety Strategy in a COVID-19 world of Reed Exhibitions.

Safety measures have been updated on February 2022 and will be updated accordingly with future decree from the Italian Government