Viscom Italia 2025: Where the future of visual communication takes shape
The 36th edition of Viscom Italia will be the meeting point for all those seeking inspiration, concrete solutions and new market perspectives. At the center of the event is WonderPlace: an experiential journey through three themed environments — Retail, Hotel & Hospitality, and Customization Lab — each designed to show how design, technology and creativity can transform spaces into effective communication tools. A unique opportunity to see firsthand applications, materials and solutions that are shaping the sector’s evolution.
- Retail Area
A fully recreated retail store in every detail — signs, graphic walls, shelves, counters, lighting, and LED — demonstrating the integration of traditional and digital visual communication in the retail world.
- Hotel & Hospitality Area
An area replicating a hotel reception, complete with wall coverings, counters, lighting, and flooring. A concrete example of how visual communication can enhance the guest experience in the hospitality sector.
- Customization Lab Area
An open-air garage-lab designed to explore new frontiers in customization. Printing, screen printing, engraving and embroidery technologies will be in operation: a creative environment to test versatile and high-impact solutions..
Contact us and we'll be glad to present you the project and the participation opportunities:
Cecilia Montalbetti
Exhibition Manager
+39 3456053310
[email protected]