Viscom Italia Special Areas
Visual Communication under the spotlight
The Special Areas at Viscom Italia are spaces designed to enhance creative excellence, offering a concrete overview of the latest market updates, trend forecasts and emerging technologies.
Conceived as true inspiration laboratories, they offer industry professionals the opportunity to explore new visual languages, sustainable materials and constantly evolving modes of expression. Here, creativity merges with innovation, giving life to an engaging and stimulating experience.
DIVA
The international competition dedicated to the world of P.O.P., display design, exhibition furniture and shopfitting for retail.
Elementaria
The exhibition of hi-design prototypes that enhances raw materials and creativity, promoting innovation in display and exhibition furniture.
PrintNext Lab
The area dedicated to live demo of innovative digital technologies. From raw materials to finished printed products in just minutes.
Wonderplace
An experiential journey where design, technology and creativity transform spaces into effective communication tools.