Elementaria, at its 10th edition, is an exhibition of hi-design prototypes to present a new business model to promote raw materials and innovation in the field of display and exhibition furniture for the brand industry.

The event brings together architecture and design professionals who will work on the creation of display structures in the production and processing of raw materials of polymeric, metal, wood, and papermaking origin.

This interaction will lead to the creation of numerous prototypes and, in fact, to the birth of a new network for creativity available to communication professionals: advertising agencies , trade marketing managers and sponsors of the brand industry.

The 2024 edition will focus on the development of functional models for the diffusion of brand identity in a retail scenario in which the concept of the showcase store is taking shape, without neglecting the aspect of industrial ecology.

This year's theme is B.I.T Totemic Identity Biomimicry. Biomimicry or biomimicry: is the imitation and observation of nature as a source of inspiration to design, create tools and technologies useful to human reality.

In the exhibition area of the event along with spaces dedicated to prototypes of display design solutions is planned to a Materials Gallery finalized to promote raw materials in general in the display, shopfitting and contract sectors. Raw Matter Gallery will also be able to showcase materials not used in prototyping, particularly decor media (films for communication), experimental compounds, polymer blends, wallpapers, carpeting and flooring for retail and communication.