The main stage for creativity

The only event in Europe that gives space, voice and new impulse to the entire value chain of the visual communication


Viscom Italia, the first exhibition in Europe that gathers the entire visual communication market.

A 3-days event in Milan with exhibiting spaces, talks and live events for the biggest meeting of the visual community.

Viscom Italia is creativity, innovation, business, sustainability but also the ideal place to present technologies and applications to launch future trends in the sectors: graphics / advertising, design, architecture, interior decoration, fashion, packaging, brand industry and retail.

We build a great event that can be a meeting opportunity for all the professionals of the represented sectors looking for inspiration and for new business opportunities. 

The Sectors

  • Large Format DIgital Printing
  • Sign
  • Sign Making
  • Screen Printing
  • Embroidery
  • Engraving
  • Laser
  • Live Communication
  • Visual Merchandising
  • Digital Signage
  • Ledwall
  • Photography

A clear and rational layout, with routes and initiatives to give shape and representiveness to the universe of the visual communication, into the prestigious exhibition complex of Fieramilano.
Located just 30 minutes from the center of Milan, the fairground is at the top of the world market for size, functionality and comfort, equipped with services, infrastructures and a direct metro line and convenient highway connection to Malpensa International Airport.

RX, in the business of building businesses

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people.  RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit