The beating heart of visual communication
Viscom Italia is the only fair in Europe that brings together the entire visual communication market. Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
- Large Format Digital Printing
- Signage
- Billposting
- Screen Printing
- Embroidery
- Engraving
- Laser
- Visual Merchandising
- Digital Signage
- Ledwall
Viscom represents a unique opportunity for:
Build new networks
The fair promotes networking and collaboration, bringing together professionals and companies to develop and launch new initiatives and build strategic partnerships.
Cultivating new visions
Thanks to the presence of key market players, the event confirms itself as a driver of innovation and creativity, offering concrete stimuli to the protagonists of the sector.
Stay up-to-date
Through a rich and varied program, participants can update themselves on the latest developments in the sector and proactively address market challenges.
Cosa offre la Fiera
Innovation on Display
The fair layout is organized to highlight the most innovative solutions, from technical devices to practical applications, allowing visitors to experience products and technologies firsthand. Visitors can interact with industry experts, deepen their understanding of new technologies' features and discover how these innovations can transform their way of working in the field of visual communication.
What the event offers
Inspiration & voices - The Viscom Talks
The Viscom Talks program features educational meetings designed to offer concrete ideas, scenarios and trends that are revolutionizing the market.
From concept to reality - The Special Areas
This year debuts WonderPlace, the nerve center of visual communication: three themed spaces – Retail, Hotel & Hospitality, and Customization Lab – where design, technology and creativity merge to show professionals new business opportunities.
Elementaria, the exhibition of hi-design prototypes that enhances raw materials and creativity, promoting innovation in display and exhibition furnishings, in its 11th edition presents a new approach: text-to-image design, combining generative artificial intelligence and traditional design.
DIVA, the international competition dedicated to the world of P.O.P., display design, exhibition furnishings and shopfitting for retail, renews its exhibition format this year to promote networking and give greater visibility to the trends of the coming years.
RX, in the business of building businesses
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.