The new visual communication
Viscom is the only trade fair in Europe that encompasses the entire visual communications market. Dedicated to technologies, applications, products, and materials for visual communication and the graphic arts, every year Viscom becomes a hub for applied creativity, where sustainable solutions, emerging trends, and new inspirations meet.
The world of visual communications is changing rapidly.
Technologies, languages, and business models are changing. The way companies present themselves and build relationships is also changing
In this scenario, the event evolves too.
Viscom 2026 is the result of this transformation: a new, more streamlined, contemporary format that reflects the real needs of the market.
A trade fair that evolves into an Exhibition & Conference, integrating exhibition and content into a richer and more comprehensive experience, concentrated over two days - October 28th and 29th - where time and resources are optimized and every moment is designed to maximize the quality of the meetings, the relevance of the content, and the effectiveness of the business opportunities.
A new location, Allianz MiCo Milano, prestigious, easily accessible, and perfectly integrated into the urban and professional fabric of the city.
At Viscom, you'll find technologies, applications, and know-how that integrate to shape the evolution of the following sectors:
- Large Format Digital Printing
- Signage
- Billposting
- Screen Printing
- Embroidery
- Engraving
- Laser
- Visual Merchandising
- Digital Signage
- Ledwall
Viscom represents a unique opportunity for:
Build new networks
The fair promotes networking and collaboration, bringing together professionals and companies to develop and launch new initiatives and build strategic partnerships.
Cultivating new visions
Thanks to the presence of key market players, the event confirms itself as a driver of innovation and creativity, offering concrete stimuli to the protagonists of the sector.
Stay up-to-date
Through a rich and varied program, participants can update themselves on the latest developments in the sector and proactively address market challenges.
RX, in the business of building businesses
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.