DIVA - Display Italia Viscom Award is the international design competition dedicated to the world of P.O.P., display design, and shop fitting. Now in its 15th edition, the competition showcases the best retail display solutions created by material and display manufacturers, design studios, creative agencies and brand industry companies.

Completely revamped in its exhibition format, this year’s new setup aims to promote networking by focusing on two main macro-categories: mass market (large-scale retail and fast-moving consumer goods) and lifestyle (traditional retail and luxury). Both categories are open to display solutions regardless of product category and divided into durable and non-durable displays, digital signage, shop fitting, new proposals, expo packaging and green DIVA.

The competing works will be exhibited in a dedicated space within the event and visible to visual communication professionals, marketing managers from brand industry, retail and large-scale retail sectors.
Comieco will award two special prizes, chosen among all those assigned by the technical jury, to display solutions distinguished for sustainable design and environmental impact.
Entry to the competition is reserved for producers of retail display solutions and furnishings and clients from the brand industry and retail sectors.
The competition is organized in collaboration with Display Italia magazine and under the patronage of Comieco – National Consortium for Recovery and Recycling of Cellulose-Based Packaging.