Viscom Italia is increasingly a place of inspiration capable of offering original ideas and projects to learn about the dynamics of new markets by sharing culture, training and knowledge to grow together.

In addition to the renewed Viscom Talks, this edition will feature exhibitors talks and a panel dedicated to the world of signage curated by the ESIA European Sign Industry Association at the ESIA Green Village.

Viscom Talks

Viscom Talks

Scenarios and market trends

Artificial intelligence in digital printing, creative naming for urban revitalization, the role of the exhibitor in temporary architecture, sustainability and regulations in advertising are the main topics of the new Viscom Talks schedule.

Special guests, successful case histories, previews to tell all the news and future trends in visual communication.

Talks Program 2025

The program is being updated - All talks are in italian unless specified