Creative knowledge
Viscom 2026's new Exhibition & Conference format significantly strengthens the role of contents, combining the exhibition experience with a high-level conference program.
Sector-specific events, market insights, and product and system presentations. These are real opportunities to learn, plan, and grow.
A program designed to offer a forward-looking view of the industry with insights to support companies and professionals in their decisions.
The appointments
The Italian visual communication industry: scenarios, transformations, and development priorities
On the morning of October 28th, The European House - Ambrosetti will present the results of the research "The Italian Visual Communications Supply Chain: Scenarios, Transformations, and Development Priorities."
This strategic and independent research project, commissioned exclusively by Viscom, serves as a practical decision-making tool for industry professionals. It provides an in-depth analysis of:
- the economic and industrial value of the visual communications supply chain in Italy
- the transformations currently reshaping the market
- the main risks and opportunities that will impact the sector's competitiveness in the years to come.
Exhibitors Arena
At the heart of the exhibition space is the Arena, an area dedicated to company presentations. This dynamic space is designed to showcase the solutions on display and foster direct dialogue with the professional public, creating opportunities for meeting, sharing, and learning.
The program is being updated