After thirty-six years of meetings, shared innovations and transformation, Viscom continues to evolve while remaining firmly rooted in its historic identity, and in 2026 it is set to inaugurate a new phase of development. The international exhibition dedicated to technologies, applications and materials for visual communication and the graphic arts will return on 28–29 October with a renewed format, transforming itself into Italy’s hub for visual communication and strengthening dialogue between companies, professionals and innovation.

Since its inception, Viscom has supported the growth of the sector, becoming a benchmark for companies, professionals and creatives. Today, in a rapidly changing market that demands increasingly agile and targeted tools, the show is taking a decisive step toward a more integrated, dynamic and value-driven model.

At the Allianz MiCo in Milan, a new event configuration will take shape: two high-intensity days combining exhibition space and conference programming into one coherent, comprehensive and interconnected experience. Not simply a trade show, but a platform for relationships, content and opportunities.

The choice of a new venue in the city center reflects the intention to make participation even more accessible and fully integrated into Milan’s professional landscape. A prestigious and easily reachable setting, designed to encourage the attendance of a broad and highly qualified audience.

A format focused on value, efficiency and relationships

The key innovation is the transition to a new Exhibition & Conference format—an all-inclusive formula designed to address one of the market’s most pressing needs: optimizing time, resources and investment, making participation more sustainable and effective for all stakeholders involved.

For exhibitors, the format includes high-level modular, pre-equipped exhibition solutions, designed to simplify organization and reduce operational management compared to a traditional trade show. Spaces are conceived to showcase technologies and innovations while facilitating live demonstrations and machinery presentations. The goal is to focus energy and budgets on qualified relationships and new business opportunities, thanks to reduced logistical complexity and more streamlined resource allocation.

For visitors, the compact event format enables more targeted and efficient planning, with shorter attendance times and reduced travel costs, without compromising the richness of the offering. The conference program will be structured around thematic areas dedicated to the main market segments and designed for both major players and the small and medium-sized enterprises that form the backbone of the industry. Experts and company representatives will contribute to shaping a concrete and forward-looking vision of the sector’s evolution, with insights into scenarios, trends and emerging technologies.

Enhancing the experience, a dedicated Arena for dynamic presentations will allow exhibitors to showcase products and projects in an engaging way, creating an additional space for visibility and knowledge sharing.

Continuity and transformation

Viscom 2026 builds on a consolidated tradition, reinterpreting its format in light of contemporary needs. The ambition is to strengthen the show’s role as a point of reference for the entire visual community, through a model capable of combining continuity and innovation.

The 2026 edition introduces a renewed and more strategic trade show configuration: an optimized setup centered on the quality of interactions; two days designed to concentrate expertise, innovation and networking; and a streamlined organizational structure to make participation even more effective and results-oriented.

An evolution that looks to the future without dispersing the heritage of relationships, expertise and identity built over more than three decades of history.

"Viscom 2026 is designed to be a streamlined ecosystem capable of responding to future challenges,” explains Cecilia Montalbetti, Exhibition Manager of Viscom. “We wanted to create a model that simplifies participation while multiplying the value of content, offering every participant—from long-standing exhibitors to emerging companies—the tools to grow their business and share their vision in a stimulating and professional environment.”.

Viscom Italia è l’unica fiera in Europa che racchiude l’intero mercato della comunicazione visiva. Una tre giorni a Milano di esposizioni, talk, eventi, concorsi e mostre ogni anno per il più grande appuntamento per tutta la visual community. Viscom Italia è creatività, innovazione, business, sostenibilità ma anche il luogo ideale dove presentare le tecnologie e le applicazioni per lanciare le future tendenze nei settori grafica/pubblicità, design, architettura, interior decoration, fashion, packaging, brand industry e retail.

Viscom Italia è una manifestazione fieristica di proprietà di RX, leader globale in eventi e fiere, che mette a frutto competenze di settore, dati e tecnologie per generare business per persone, comunità e organizzazioni. Attraverso la presenza in 25 paesi RX organizza circa 350 eventi all’anno al servizio di 41 settori industriali. RX si dedica pienamente alla creazione di un ambiente di lavoro inclusivo per tutti. RX consente alle aziende di prosperare sfruttando informazioni basate su dati e soluzioni digitali.

RX fa parte di RELX, leader mondiale nella fornitura di soluzioni, servizi e strumenti decisionali per clienti professionali. Per ulteriori informazioni visita www.rxglobal.com