Elementaria, the hi-design prototype exhibition dedicated to innovation in materials, display solutions and retail interiors for the brand industry, returns for its 12th edition.

The 2026 concept, T.I.P. – Totemic and Perspective Illusions, invites designers and companies to create display systems capable of transforming the perception of space. Through installations and prototypes that change according to the viewer's perspective, point of view or viewing conditions, the exhibition encourages active interaction and offers visitors a dynamic, immersive experience.

Elementaria creates a dialogue between creativity, material research and design innovation, presenting new interpretations of contemporary display design while anticipating the future of exhibition design, retail environments and visual communication.