DIVA – Display Italia Viscom Award is the international design competition dedicated to the world of point-of-purchase (P.O.P.) displays, retail display solutions and shopfitting. Now in its 16th edition, the award showcases the best retail display projects developed by display and material manufacturers, design studios, creative agencies and brand owners across two main categories: Lifestyle (traditional retail and luxury) and Mass Market (large-scale retail and fast-moving consumer goods).

The competition welcomes display solutions from all product sectors, divided into the following categories: Permanent Displays, Temporary Displays, Digital & Soft Signage, Shelf Design, New Proposal, Display Packaging, Retail Design, Shopfitting and Green Display – DIVA.

All shortlisted projects will be exhibited in a dedicated area during the event, where they can be discovered by professionals from the visual communication industry, brand marketing managers, retail decision-makers and large-scale distribution representatives.

Among the projects selected by the technical jury, Comieco will present two Special Awards recognising the display solutions that stand out for their sustainable design approach and reduced environmental impact.

The competition is open to manufacturers of retail display solutions and shopfitting systems, as well as brand owners and retail companies.

The award is organised in collaboration with Display Italia magazine and under the patronage of Comieco – National Consortium for the Recovery and Recycling of Cellulose-based Packaging.