The sustainable lightness of “green”

For the third year Viscom Italia undertakes to give greater visibility to the environmental and sustainable values of international brands that have decided to pursue an alternative route to market and offer new life style, materials, production processes and “green” solutions. A new eco-friendly, energy saving model of visual communication at zero impact.

Partecipate in Green Trail means:

Pre-exhibition Promotion
The Exhibitors  who will subscribe to the Green Trail program will be highlighted in the “Preview”*, the promotional tool of Viscom Italia 2013 that will be sent in paper format to a database of 50,000 contacts.
The Green Trail will also be promoted through a campaign of e-mail newsletter to the whole Viscom Italia visitors database.

Visibility at the exhibition
Exhibitors registered for the initiative will be highlighted in the Official Catalogue of the Exhibition as well as on the Totems inside the halls. In addition, each booth will be equipped with an identification sign.

Visibility on-line
The list of exhibitors who have joined the Green Trail program will be published on our website and on our Facebook fanpage, along with pavillion, stand number, and link to the company website.