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From brand mark to signage

Viscom Italia presented the most notable works by the graphic designer Maurizio Milani. Born in Milan, Milani has many years of valuable experience, working as an image, branding, and wayfinding consultant with many businesses at international level.

The exhibition has offered an overview of the most important works, from creating brand marks such as Enimont, Italtel, Mezzaroma, Magneti Marelli, and Anthilia, passing through the signage for the largest Milanese hospitals including IEO, the Policlinico, and Niguarda.

A pragmatic, versatile creativity between sign and third dimension aimed at bringing out the expressiveness of the author who is constantly on the lookout for the unusual as an element of personalisation and memorisation no one will forget.

Maurizio Milani works